The rules of SEO are constantly changing and keeping up with them is a challenge.
Google is constantly changing and improving its algorithm, but there are a few fundamental rules that remain the same.
Let’s take keywords as an example – artificially and unnaturally stuffing them into content to improve search engine position no longer works, but the keywords themselves are still important. They just need to be chosen and managed properly.
This article will present techniques that, if used properly, will definitely increase organic traffic to your site and improve your Google ranking without the risk of being penalized for illegal activities.
1) When Writing, Remember: People First, Search Engine Second
Don’t repeat the mistake of people who follow old practices. Don’t write content designed to manipulate the search engine. Write with people in mind who have eyes to read and money to spend. Browser robots are just scripts that won’t become your customers or readers.
Above all, be driven by a passion for what you write about and a desire to help others. Forget for a moment that there is such a thing as Google. Create something that will interest others, contribute to solving their problems, develop new perspectives. Paradoxically, this is when you will be rewarded by the search engine, which follows the actions of its users and shows them only the most valuable content.
2. Get rid of everything that slows down your website
The speed of your website is an important factor for its positioning. In the not so distant past it used to take at least 2-3 minutes for a popular website to fully load. While in the past it was forgivable due to poor Internet connections (e.g. modems squeaking forgotten today) today it is totally unacceptable. A slow website can kill your conversion and discourage users from visiting your site.
Studies show that just 1 second of delay can contribute to a 7% drop in conversions and as much as 16% drop in satisfaction from visiting a given website. In the eyes of potential customers, a slow website can be evidence of the owner’s lack of quality or reliability.
Page speed matters not only to the user, but also to Google. Statistics show that as many as 40% of people abandon a website if it takes longer than 3 seconds to load. In turn, up to 80% of those who “persevere” will not visit the site again. Today’s Internet users are picky and we have to adjust to it if we want to attract more new clients on the Internet.
So it doesn’t matter how professional your website looks and how high quality content it contains if you haven’t focused on optimizing its loading speed.
According to Google research, a slow website causes users to spend less time on it. why? Because we’re all in a hurry these days and slow sites simply annoy us.
On the other hand, a fast website means, above all:
Increased number of clients (increase in conversions)
Higher customer satisfaction
Higher customer loyalty
Strengthening the positive image of your brand.
So focus on increasing the speed of your website. How to go about it?
Start by checking your hosting and make sure that your current provider doesn’t limit the resources your website uses too much. If this is the case, be sure to upgrade to a higher hosting package or change providers.
If you are a WordPress user, consider deactivating plugins that you once installed that may not be necessary today. Tidy up your sidebar (aka sidebar, see image below) and do away with whatever is weighing down your site and not providing any benefit.
You can check your page speed with PageSpeed Insights or other tools available. This article will give you some tips on how to improve the loading of your website content.
3. Link to External Sites with Valuable Content
For most people, linking to other people’s sites on their site is a mistake because it causes them to lose visitors. It turns out that the opposite is true.
Linking to valuable, popular and thematically related websites will strengthen the positioning of your website as well. Below is an example of how to properly and naturally link to noteworthy content on another site.
Everyone wants their website to be shared as much as possible. However, if you don’t share valuable content externally yourself, don’t expect others to do so. Take the first step yourself and show your visitors other blogs or articles that you think are worthy of attention. You can then let the owner of the blog in question know about it. There is a good chance that this person will also share your article in the future, and maybe even mention you in an email to their readers or on their own Facebook profile.
4. Choose an SEO Analysis Tool
If you have designed an SEO strategy for your website, you will also need a tool to help you analyze what is working and what is not.
For this, you can use the popular Google Analytics or other programs to help you track progress and changes.
With Google Analytics you can easily see how many people are visiting your website or online store, how this traffic is distributed over time, what are the main sources of visits (whether it’s organic traffic from Google, social networks or paid ads in Google AdWords).
You can also configure the monitoring of the goals pursued on your website – for example, subscribing to your email list, making a purchase or submitting a contact form.
Of course the above are just a few and probably the simplest functions Google Analytics offers. What is the most interesting: this tool is completely free of charge.
You may also find helpful tools based on “heatmaps” and (heatmaps) and user session recordings. They allow us to find out how users move around the website, where they click most often and what they pay no attention to at all. On this basis, we can optimize the layout of the page and its content.
So before you direct any traffic to your website or landing page, remember to get the right analytical tools beforehand. Collecting and analyzing relevant data will help you avoid many mistakes and optimize your pages on an ongoing basis.
5. Use a URL that is clear and meaningful
If a user can’t read or understand the URL, search engines may also have a problem with it.
Remember that browser engines track users. They are programs, not people, so you need to navigate them accordingly. As for the URL structure, it’s best that it’s not very long, because then it’s easier to remember.
Also, pay attention to:
- Use hyphens between words
- Do not use capital letters
Additionally, the age of the domain matters to Google. The longer and richer its history, the better for you. So don’t change your domain name until you find a really good reason to do so. If you do change your domain name, make sure you have proper 301 redirects from the old domain to the new one.
Inbound links are a major contributor to your search engine ranking. Remember, content marketing is about creating content that others will want to read and share.
The more influential bloggers in your industry link to your site, the more people will link to you naturally. Reaching this stage is neither easy nor quick. But be persistent, produce valuable content and promote it to the right people. The results will come.
7. Consistently Create and Publish Unique and Valuable Content
For many people, it is problematic to provide interesting content to the website on a regular basis. It requires a lot of discipline. It is not enough just to be well organized. You also need to produce information that is valuable and useful to your readers and potential customers.
Sometimes regularity comes with quantity (for example, uploading five posts a week), but unfortunately it doesn’t go hand in hand with quality. The result is often short and similar posts that can even hurt our position in search results. And this is of course something we want to avoid.
It’s also good practice to refresh and revise once-written content so that it’s always relevant and useful to readers – even several years after its original publication. So schedule regular reviews of your older articles: see if the numbers presented there have become outdated, update your reports to the most recent ones, and make sure that the topic is still completely accurate and up to current standards.
8. Use the right keywords in your images and graphics
Images play a big role in SEO. This is evidenced by the entire search section dedicated just to images.
When users search for a particular image, they use keywords. That is why you should describe your pictures or graphics properly. Of course, this is not a reason to forcefully stuff your descriptions with as many keywords as possible. Remember that relevance and value are more important in SEO than cunning. Take care about two parameters: file name and alt attribute, i.e. alternative description of the image.
The effect in Google image search? Effective positioning of a given graphic (and therefore our website) on position no. 3, within less than two months.
To ensure your website has a strong position in search engine rankings, focus on quality, not quantity. Care about valuable content, think about your target audience first, not Google bots. Analyze the results of your strategy, make changes, try new things. And remember to adjust your website to mobile devices